Maggi Club Memoirs is all about the experiences of being Maggi Club memmber from the childhood and excitement lived in so many years.
If you've been Maggi Club Member in your childhood, this is the place to revive your nostalgic memories.
Maggi 2 Minutes Noodles was launched in year 1983 as instant dish for children that can be cooked in 2 minute and doesn't require much of cooking knowledge. Initially it was launched at affordable pricing, but later on as the marketting cost increased Maggi Club Loyalty program was designed to keep the customers buying the instant noodles dish again and again.
Maggi Club Loyalty program was targeted to children below 14 years of age or between age group of 8 to 10 as they were biggest potential fans of Maggi 2 Minutes Noodles.
Idea was to keep the communication open with children and entertain and engage them with different gifts and new fun activities every year. Children could become member of Maggi Club by sending 5 wrappers of Maggi 2 Minutes Noodle. Being a Maggi Club member entitled them to receive a Membership card and a book with details to order from option of 6 different Gifts. Ordering each Gift required 5 emty wrappers of Maggi Noodles.
Eamples of the Gifts
Appu Ghar was first ammusement park of India where tickets could be purchased at discount with Maggi Club membership.